Skift Coverage: Luxury Brands Strive to Improve Messaging for Chinese Market

This month, Verb’s CEO, Chris Donnelly, and Verb China’s Commercial Director, Tom Griffiths, featured in an article on Skift – a leading publication on the travel, dining, and wellness sectors.

In the article, Chris and Tom talk about how to take hospitality brands’ messaging global, walking the line that separates localisation and brand authenticity.

The full article can be read here.