Who we are
Verb China brings together Verb’s history of working with some of the world’s best brands with a team that has a deep knowledge of the digital sector and modern culture in China.
The importance of the Chinese market to so many luxury brands often isn’t reflected in the attention it receives from these companies. Distance, linguistic difference, online regulations and cultural confusions all contribute to a China being “too hard” to do properly. Brands can resort to the “black box” solutions from agencies or remote teams, siloing the market rather than including China in global strategies.
While other agencies want to deliver China in a bubble, we sit alongside a brand’s headquarters, with their global marketing team, keeping them involved in all stages while executing in the world’s most dynamic market.
We believe that a great China strategy should start at the global level. China should be integrated, not walled off. We know the difficulties that brands face in the market, we know how to execute a global campaign within the unique environment of the Chinese internet.
With experience working with household names, exclusive high-end products and challenger labels, Verb China’s team have helped launch and grow brands from across the whole sector in China.
We provide brands with full consultation sitting with your team in headquarters in Europe or the Americas while executing on the ground in China. Melding data, creativity and cultural empathy to become the leading luxury marketing agency for the Chinese market.